Project: Women's apparel designs for authorized Harley-Davidson dealerships. The work spanned five seasons and included over 20 designs.
Process: From vintage to rock-n-roll to fashion trends, I worked with traditional Harley brand elements and created new concepts to extend the brand. Inspiration came from all sources, as varied as road trips, architecture, tattoos and cultural celebrations. Jeweled embellishments were a focus on many of the pieces.
Results: The final designs are powerful and cool. The merchandise company and the Harley team loved the work. Some pieces were best-sellers for a season, including the ornate burgundy tee.