Project: A series of 30+ advertisements for PayPal's mobile business unit. The ads were an integral part of the team's sales pitches to prospective business partners in music, entertainment, fashion, beauty and sports.
Process: My strategy was to create a bold splash with each ad, designing a look and feel unique to each brand's audience. I worked imaginatively with found assets and incorporated PayPal's "Text to Buy" lock-up seamlessly into each piece.
Results: The ads were a great success, resulting in significant new business deals for PayPal Mobile. During sales meetings, prospective clients responded to the ads with enthusiasm and "How cool!" The Director appreciated the excellent creative work and thanked me for making his team's job easier.
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