Project: A line of apparel for women and men, sold on tour and in retail and e-tail stores.
Process: Working with the apparel company's initial direction and expertise in printing effects, I tapped into current trends and historical influences to bring my creative vision to the project. The designs tie into the dark, sexy themes of Rihanna's Rated R album and incorporate cutting-edge garment treatments to create stunning results.
Results: The outcome is a cohesive group of super cool tees that appeal to Rihanna's fanbase. My client loved them, and one of the designs received mention as a personal favorite of the artist.