Project: Identity system and marketing collateral for a well-respected engineering firm serving northern and central California. The multi-disciplinary firm had grown and expanded their service offerings, and needed new materials to better claim their position in the marketplace.
Process: As Art Director, Designer and Project Manager, I hired a team of talented partners: a marketing strategist/copywriter, photographer, designers and a production artist. We worked closely with the VP to understand current perceptions and needs. The team researched, brainstormed, and worked to transform the information into strategically sound creative solutions.
Results: The results are a bold, contemporary identity system and marketing materials that position Siegfried for greater success in the industry. The new brand strategy additionally serves as a blueprint for the firm's in-house development of communication materials.